Shanghai Cool: A New Summit of Asian Innovation

Shanghai, a new Metropolis, is now growing as an international platform and source of the future cultural force of China. The latest vogue blooms from the grand ideas of the country's next generation. New brand stores, professional magazines and fashionable youth are celebrating a fresh new life here. The economic boom and the increased rate of growth of the city have accelerated fashion and become the most fertile soil for pop culture.
The artistic innovation is rooted in new genres and diversity, which play a vital role in the cultural industry, the change of lifestyle, of artistic taste, spirit and personality of people, and helps the development of contemporary culture in the mainland of China. Young artists and designers of art, design, music, architecture and other fields are actively involved in a climate of globalization. They tend to put forth new ideas, which hold their originality and character, and are respected and noticed by the local society and foreign critics.
After the establishment of the market economy, the cultural quality of the mass became a bastion of societal progress. China's entrance into the WTO has accelerated the construction of this nation's own cultural spirit. In portraying the city of enchantment, Shanghai nourishes herself by cultural accumulation and strengthens her unique character. With an awareness for humanity and the improvement of life, the cultural innovation, as the central impulse and energy of society, shall be stopped by nothing.
As the independency and originality of individual and artistic groups are now emphasized, their vigor, creativity and intuition shall be enhanced. The cultivation of art amongst common people, which is hallmarked by the current globalization and open-mindedness, shall be on its way. The developments of the innovative culture of Shanghai have clearly defined a scenario of a healthy adaptation and the tenacity of Chinese culture. Not only may the contemporary culture of China both absorb and adapt distant ideas, but retain the essential of its traditions as well.
The popularity of original cultural products is sustained by the mass-consumption of the local society of Shanghai, coupling urban culture with a flexible attitude to imported things cultural influences. Our artists and artistic circles remain at a prominent level within the sphere of business operations, a prospective system which favors cultural expansion. The new wave of culture in Shanghai has established an intangible power network in international communications and cultural expansion through the emergent platform of globalization. A good example is "Shanghai Rush". There is no need to add meaning to pop fashion, but the power of culture may not be ignored when the culture holds a great part of the fashion and media industries. Thus, there shall be a better chance to deliver the message to outside audiences. The contemporary art of China seeks a greater voice in the world.

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